“When you have a product but not a brand, you have to work hard for your product. Once you earn a brand, it works for you”
(Brand à Franchise à $100K X n / year)
Objective: to increase number of customers by raising brand awareness.
SECTION 1: QUESTIONS
- What is special about your business? (Product or Service?)
- What is your budget for advertisement (per week)?
- What new services or products do you need?
- Do you currently have gift-card?
- Do you currently have discount for customer? For what?
- Do you have a website?
- Are you on Google Maps?
- What social media or advertisement are you currently running?
- What is your goal? Franchise? Brand? Or just income?
- What other business do you have?
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SECTION 2: HOW TO SUCCEED AS A BRAND:
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Marketing materials (promo videos, professional photography, business website, flyers, app, …) |
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Excellent Customer Service (Do you have a Customer Service Representative?) |
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Product & Service Quality |
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Feedback Card |
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Check-in & Review |
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Follow-up calls (appointment, satisfaction check) |
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*Promotional video |
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*Article/Journalism (on newspapers) |
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Communication/ English Fluency (staff) |
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Brightness & Cleanness standard |
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Eye catching shop Design or decoration |
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Location |
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Active social media |
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Referral |
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Product collection |
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Public/media sponsorship & Donation |
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Outstanding/Special |
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Gift-card |
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Customer satisfaction |
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Parking & Street direction |
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Loyalty (5 checks, get 1 Free) |
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Does your company have a logo ? |
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Does your company have a slogan ? |
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Did you register your business as a corporation? |
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*If you don’t have yet marketing materials, Toronto Brands will produce them at your budget.
SECTION 3: COST TO BUILD A TOP BRAND
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BRANDING |
MARKETING influence |
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$2000-10K |
Local News – Pages/Website |
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$10K - 50K |
Billboards (Outfront) |
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$30K-100K |
TV News stream live |
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$1m-10m |
SuperBowl &Sport Games |
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$2K -10K |
Public transit |
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$10K-1m |
Influencers/Youtubers |
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$100K-10m |
Hollywood stars, A celebs |
SECTION 4*: COST TO BUILD A BUSINESS (STARTUP)
PRICE(per day) |
People/Viewers (per month) |
Customer (per month) |
Customer Care Social Media Management |
PROMOTION |
Est. Revenue (per month) |
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CAD4.99 |
500 |
25 |
X |
X |
$1250 |
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CAD10 |
1000 |
50 |
X |
X |
$2500 |
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CAD15 |
1500 |
75 |
X |
X |
$3750 |
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CAD20 |
2000 |
100 |
1hr/ Day |
YES |
$5000 |
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CAD25 |
2500 |
125 |
4hr/ Day |
YES |
$6250 |
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CAD30 |
3000 |
150 |
8hr/ Day |
YES |
$7500 |
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CAD35 |
4000 |
400 (10%) |
24/7 |
YES |
$20 000 |
(For CAD4.99 plan, we highly recommend our client applying with commission share. These saving plans are much lower than franchise or hiring a marketing employee ($35K-100K))
SECTION 5: CONTRACT (Optional)
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CONTRACT * |
Success guaranteed |
Promotion |
Customer choice (check & initial) |
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under 6 Months |
No |
+ 0 |
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6 Months |
Yes |
+ 1 Month Free |
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1 Year |
Yes |
+ 3 Months Free |
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SECTION 6: COST FOR MARKETING MATERIALS
PRICE*
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MARKETING MATERIALS |
Customer’s choice (check & initial) |
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CAD249 |
Promo Video (animation or presentation) |
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CAD499 |
Photography |
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CAD499 |
TorontoBrands.ca (Media – News article) |
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CAD499 |
Promo Video (shop & items) |
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CAD1599 |
Promo video (with actors) |
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CAD499 |
Simple Website |
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CAD1499 |
Shopping Website |
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SECTION 7: PAYMENT METHOD:
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Name on card |
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Card Number |
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Expiration Date (mm/yyyy) |
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CVC (3 digits in the back) |
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SECTION 8: SIGNATURE
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Signature |
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Full Name/Company |
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LYSON MEDIA™, TorontoBrands.ca |
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Date of signing |
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Location |
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Toronto ON Canada |
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Policy:
50% of client’s investment will be spent for third party company (non-refundable)
30% of client’s investment will be spent for staffing, labor & working time.
20% of client’s investment will be spent for brand service fee
*Money back guaranteed: 100% of service fee will be refunded if the advertisement project couldn’t reach expected number of audience (viewers, social media users, customers).
*initials are required at customer’s choice
Customer Care & Social Media Management means LYSON MEDIA™ TorontoBrands.ca Team will supervise and give advice to business client team. Business client is still responsible for creating content and its work quality.
The reason why we highly recommend long term partnership (at least 6 months or 1 year) is to raise brand awareness consistently which makes your brand memorized & trustworthy.
Kevin Lý