Marketing Mangement - Kotler Keller (14E)

The book beneficial readers regarding:

+ Understanding the context of Marketing Management (the definition, the development)

+ The capture of Marketing Insights

+ Way to connect with customers

+ Way to build a strong brands

+ Tools to shape the market offerings

+ Tips to deliver value

+ Approach provided to the communication value

+ Steps needed for successful long term growth

Many more interesting theories provided by the books. The whole marketing management world in just a small book. What a great deal!!!